NBC invited TikTok to collaborate on its 2022 Winter Olympics and Paralympics content. It will include daily content across NBC TikTok handles and a three-episode livestream show hosted by a yet-to-be-named TIkTok creator. (Tech Crunch)
Tilt Take: NBC knew where to go to reach younger generations when they saw TikTok’s Olympics-related content had received over 18B views.
