A recent survey by fintech company Oxygen found of today’s side hustles, most are in the creator economy. Here’s the breakdown of who identifies as a creator or freelancer: Gen Z (93%), millennials (87%), Gen X (91%), and Baby Boomers (78%). (WWD; h/t Brad Heureux)



Tilt Take: Age is not a factor in creating side hustles. (And we already know it isn’t in creating content businesses.)