TikTokers created the hashtag, TikTok and brands are cashing in on the products. The TikTok Gift Guide encompasses the top products purchased based on creator promotions and mentions. They range from beauty and home to technology and even a book. (Thanks #BookTok.) (TikTok; h/t Social Media Today)
Tilt Take: TikTok creators should check out the list to identify potential brands that might fit their content tilt and want to reach their audiences.
