User-friendly doesn’t describe Facebook if you need to contact a real person. It abandoned the info@ email in favor of online forms now found in its Help Center. But Mari Smith’s team has a directory of 120+ forms to help end wild goose chases. (Mari Smith)
Tilt Take: It’s not about Facebook. It’s about Mari. She took content already created (i.e., Facebook forms) and packaged them in a way that was more helpful for users.