Chipotle launched its first Creators Class with 14 founding members (aka high-profile social media stars) that will have up to three virtual brainstorming sessions to suggest ideas, concepts, and strategies to build the brand and the creator economy. Payment comes in food and merch with the promise of “priority consideration for future paid campaigns.” (Fast Casual)
Tilt Take: It’s an interesting branding of the restaurant and creators. Getting paid in burritos is only OK if it opens up bigger, non-food paying gigs.
