Pinterest saw five new personas rise during the lockdown. One of them is emerging entrepreneurs. “They realized that their careers were out of alignment with their values. They took the time inside to plan their pivot, and used Pinterest to do so.” (Pinterest; h/t Corrales Cachola)
Tilt Take: The finding resonates with our own 2021 research: 54% of content entrepreneurs who started their business in the past year were influenced by the pandemic.
