How-to video app Jumprope joined the LinkedIn family. Jumprope is a tool for creators to develop how-to videos that could be shared on every social platform. The acquisition move comes as LinkedIn (like everybody else) wants to retain its most popular creators. (Social Media Today; h/t tl;dr marketing)



Tilt Take:

It’s a strong indicator that the professionally-focused platform is eager to expand more deliberately to do more on the content creator side of things.