That’s what Facebook and Instagram are doing as it pays over $1B to creators in the next 18 months in an invite-only program. Creators can earn money using certain features, such as regular livestreaming, and earn bonuses for signing up for their ad programs. (The Hollywood Reporter)
Tilt Take:
It’s unclear who will be invited. Those who do take advantage of the big bucks program should use it to grow their audience and other revenue streams that will last long after 2022.
