Copycat

Instagram is still one of the most popular but not the fastest-growing platform. That trophy belongs to TikTok. “And Instagram is, not surprisingly, desperate to copy everything they do.” (An Injustice!)

It’s harder to find a social platform that keeps its original tilt. Stop trying. Instead, figure out where your audience is – or where they’re responding well to your content  – and stick with it (as you grow your owned platform too.)