“The competitive lines between traditional media companies and online video services like TikTok, Google’s YouTube, Facebook’s Instagram, and Amazon’s Twitch are blurring. The differentiation that exists today – user-generated content vs. scripted, free vs. subscription, short-form vs. long-form, gaming vs. professional sports – is bound to dissipate over time as each company tries to dominate consumer attention.” (CNBC; h/t to Matt Navarra)
Tilt Take:
As each platform no longer has distinctive attributes, it will be harder for content entrepreneurs to figure out where they should operate and how to attract an audience.
