Almost 10% of TVs tuned into YouTube in May – the largest share for a streaming platform per Nielsen. Among streamers only, YouTube’s total viewership had an almost 25% market share. TV studios and streaming services are conflicted about embracing a YouTube strategy or focusing only on driving viewers to their platforms. [CNBC]
Tilt Take: Sounds like a familiar dilemma that content entrepreneurs face on rented vs. owned platforms.
