Almost half of podcast listeners (49%) say they go to podcasts to be entertained, while 45% want to hear interesting stories, and 42% say they want to learn something new, according to a newly released study. [Signal Hill Insights]
Tilt Take: These results likely reflect what most audiences want in content no matter the format. (Oh, we also find it interesting that 19% say they listen to podcasts to challenge the way they think.)
