The recent partnership of Spotter, which provides services and software to digital creators, and Amazon expands the platforms for Spotter’s creators, including Amazon MGM Studios, Prime Video, Twitch, Amazon Live, and its retail and merchandising channel. [Hello Partner]



Tilt Take: As Hello Partner explains, this partnership is a growing trend to focus on creator success on multiple platforms. Yes, a single, third-party platform isn’t the best way to build a long-term sustainable business.