Podcast audiences allow advertisers to reach the unreachable. The Interactive Advertising Bureau notes of the nearly 100M weekly listeners, 30% never watch network or cable TV ads, and 65% watch at least three hours a week of ad-free streaming video. [Inside Radio]
Tilt Take: Following a traditional advertising strategy doesn’t work with many audiences. Don’t adopt a buy-this-product strategy. Cultivate an audience so they can’t not buy from you.
