LinkedIn’s new Business of Influence research finds that 67% of tech buyers aware of B2B influencer marketing say influencer content plays a critical role in the consideration stage. And 67% who consume B2B influencer content say that expert content helps build brand trust and creates awareness of different products and solutions. [LinkedIn for Marketing]
Tilt Take: Expert creators don’t need to take to TikTok to have influence (and do brand deals). LinkedIn can be their go-to platform.
