Vox Media’s New York Magazine newsletter strategy works – doubling its subscribers from 500K in 2019 to 1M in 2023. Five subscriber-only pop-ups are among its 30 email products, including Succession featuring the magazine’s writers extolling on each episode. (AdWeek)



Tilt Take: Short-term newsletters can work well if you have an established audience. Or try it with a new audience. Just make sure to move them to a long-term product.