The New York Times seems to be exploring how to get people to pay for its podcasts. One idea is to make just the three most recent episodes of The Daily available for free and make new episodes of its Serial podcast exclusive to its paying subscribers. [The Wall Street Journal]
Tilt Take: Putting popular podcasts behind paywalls definitely could boost paid subscribers to your business. However, that may not be the best option if you operate a podcast based on advertising.
