The shuttered BuzzFeed News never truly gained brand recognition. Less than 15% of its traffic came directly to it. Instead, 36% came from referrals (links), 31% from organic search, and 17% from social. (A Media Operator)
Tilt Take: Really interesting perspective from A Media Operator. In your own business, look at your direct traffic to see how well your content resonates with your target audience.
