US government debate about banning TikTok prompted one creator to tell an SXSW audience: “Build your brand out, think about every platform. Once I got bigger on TikTok, I right away was like, okay, it’s time to start on Instagram. What can I do next?” [The Observer]
Tilt Take: Not sure going from one third-party app to another is the best move for a long-term sustainable content business.
