A new study, Sound You Can See: Podcasting’s Video Dilemma, finds 36% of those surveyed say they prefer to watch full episodes, 17% watch highlights or clips, and 44% say their viewing habits depend on the podcast. (Sounds Profitable)
Tilt Take: Even if most of your audience doesn’t view it, it still makes sense to do video with your podcast, especially since it’s not that hard.
