Threads’ daily active users went from 49M on July 7 to 23.6M on July 14, according to SimilarWeb. The numbers are for Android users, but reports indicate the drop is similar for iOS users. Time on the platform dropped from 21 minutes a day to just over six minutes in the same period. (Engadget)
Tilt Take: No big surprise that the shiny new object didn’t sustain its audience. Let’s look at those numbers in a few months to get a better idea of Threads’ future role in social.
