Some believe the term ‘influencer’ is becoming outdated as many creators build businesses beyond making social media content. Others think the definition comes down to how the creator or, influencer and brand interacts with their audience. The terms often get conflated and confused — and sometimes it just depends on who you ask. [Digiday]



Tilt Take: We do see attention growing for creators building businesses in this new era where brands can create their own AI influencers. The article is a helpful conversation to educate people on the differences.