Brands are doing more deals and spending more on influencer marketing. Marketing firm Billion Dollar Boy saw deal volume rise 16% and revenue value increase 89% in the first six months of 2024 compared to the same time in 2023. Other firms have similar increases, too. [Business Insider]
Tilt Take: Brand deals can be more lucrative as long as they are a natural fit for the creator and their audience (and disclosed publicly).
