Revenue forecasts for creators in 2024 indicate subscriptions, merchandise, and tipping/gifting will at least triple from 2021 levels. Sponsored content revenue will grow about 58%, but platform payouts will grow the slowest at 38%. [Emarketer]
Tilt Take: Diversifying your revenue streams is important. Not relying on platform payouts is even more important to the long-term success of your business.
