Of the 100M links posted by creators on their Linktree pages since 2022, only 25% direct visitors to “big platforms.” These smaller players saw a year-over-year increase for Substack (157%), Typeform (94%), and Patreon (33%). (Tubefilter)



Tilt Take: Creators get smarter – operating on and promoting platforms where they have direct access to and knowledge of their audience.