An analysis of four studies into the best time to post on Instagram found confusion. On Wednesdays, for example, Hootsuite says the best time to post is 11 a.m. US Pacific time. Later says it’s 3 a.m. local time, HubSpot says 8 to 9 p.m. local time, and Sprout Social advocates for 10 a.m. to 1 p.m. local time. (Search Engine Journal)
Tilt Take: Forget learning what’s “best” for everybody else. Publish at different times and look at what works best for your target audience.
