Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do it soon in the US and France. The budget-friendly tier accounts for 45% of new signups. [Search Engine Land]
Tilt Take: Hook them with the offer; just make sure you don’t turn around and stab them in the back. You want to build long-term trust and loyalty, and moves like this won’t do that.
