Viral Nation upgraded its AI-generated Secure tool that allows brands to set risk levels and vet creators’ history on public platforms. The Google Gemini-powered analysis can now assess audio files, images, transcriptions, and videos. It also can scan for safety concerns such as drug use and hate speech. [Adweek]
Tilt Take: Brands don’t want to take chances on partnering with creators. Be prepared for some type of vetting (and don’t forget to vet potential sponsors, too).
