The NCAA’s new NIL policy is bringing the biggest bucks for sponsored social media posts (47.8%), with 19.1% for licensing rights, and 12.8% for autographs on products, according to Opendorse. (Inside Higher Ed; h/t Brad Entwistle in Tilt’s Discord)



Tilt Take: Brands aren’t moving away from sponsored posts on social. They see real value in connecting their well-known names – one more reason to focus on audience building.