Meaning. Ownership. Freedom. Every Friday.
Build something that belongs to you.
Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
New subscribers get my book, Burn the Playbook, for free.
Scott Martin Finds Free Community Doesn’t Work for His Content Business Model
Entrepreneur Scott Martin tired of marketing agency life, so he created Groundswell Origins, a content brand with a book, podcast, and community.
Unlock a Keyword Strategy
As a content entrepreneur, you want the audience to find your content. Search engines can help surface that content. For that to happen, you should adopt a keyword strategy for your content. Then, you can help search engines understand your content, who it’s for, and...
Beyond Likes and Shares: How to Motivate Your Audience to Buy, Subscribe, and Promote Your Content
Motivate your audience to promote and buy your content products with an incentive program. Consider these options.