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CTA: Ask Your Audience to Do Something
CTA stands for call to action. For you, those three letters stand for an opportunity to move your audience along their journey with your content brand. Here are five things to do to use CTAs effectively: 1. Evaluate the options: Effective CTAs for content...
Fretboard Journal Shows Why Print Magazines Can Be the Featured Hit for Content Brands
Print magazines aren’t dead. The almost 20-year-old Fretboard Journal magazine serves as the calling card for six podcasts, annual event, and weekly newsletter.
Scott Martin Finds Free Community Doesn’t Work for His Content Business Model
Entrepreneur Scott Martin tired of marketing agency life, so he created Groundswell Origins, a content brand with a book, podcast, and community.