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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Why Micro-Influencers are a Social Media Marketing Imperative for 2017

In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand’s content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with...

Rebecca Bowden, Ingest Team Leader, XOS Digital

Name With The FaceRebecca BowdenJob TitleIngest Team LeaderOrganization XOS DigitalURLwww.xosdigital.comJob FunctionAs ingest team leader at XOS Digital, a provider of digital technology and media management solutions to collegiate and professional sports...

Super Bowl vs. The Olympics: Tips for Digital Marketers

Sporting events are one of the television events that networks and advertisers can still count on Americans to watch live. According to a Burst Media survey 54.2% of men will watch the Super Bowl as will 42.3% of women. Most of those viewers (79.7%) will watch the...