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The State of Omnichannel Content 2019
Omnichannel content—if you can accurately define it, you’re probably a step ahead of the next guy. Even the experts, such as Apoorv Durga, founder of AltView Advisory, say omnichannel is “tough to define directly.” If you ask Wikipedia, that...
ZoomInfo Patents Computer Method and Apparatus
Zoom Information, Inc., a search engine for discovering people, companies, and relationships, has been awarded its third patent. The new patent (United States Patent 6,983,282) protects a computer method and apparatus for collecting people and organization information...
Lose Control of Your “Message”
On the speaking circuit, the most frequent question I get asked is around the ROI of social media use in marketing and communications. Often, ROI questions arise because marketers—who have spent their careers measuring the success of traditional efforts such as...