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The Difference Between CXM and WCXM
The world of enterprise content technologies has always been difficult to decipher on its own, let alone with all the acronyms flying around. Let's talk about two of them today: CXM (or CEM) and WCM (or WCXM, or WEM for some).Many organizations nowadays are paying...
Virtual Trade Shows: A Realistic Alternative to Business Travel?
Sidebar:A View From the Podium: Presenting at a Virtual ShowWhile virtual shows enable attendees to save travel dollars and time, conference presenters reap the same benefits. It also serves as an effective way in which to get their messages across to an interested...
How Marketers Can Reach B2B Buyers in 2019
2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today’s B2B buyer, it’s critical for...