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The State of Personalization 2019
When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. They operate on a business model of providing subscribers with personalized content recommendations (TV/movies and music, respectively) with...
Hummingbird Announces Connectivity 64-Bit Edition
Hummingbird Ltd., a developer of enterprise information management systems (EIMS), has announced plans to offer a suite of 64-bit native connectivity software for Intel Itanium 2 processor platforms. The Hummingbird suite of Connectivity 9.0 family of products include...
Why Micro-Influencers are a Social Media Marketing Imperative for 2017
In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand’s content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with...