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Creating Unique Customer Experiences: Five Ways to Get Started
As consumers, we have been trained to have high expectations. Netflix and Spotify have instilled an on-demand mindset, and we’ve become accustomed to getting what we want immediately. Meanwhile, companies like Amazon are continuously driving consumer...
Marketing to Millennials: Social Media, Engagement, Interaction, and Immediacy
The following is the first in a series of eight articles on Marketing to Millennials (aka, Digital Natives), and is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done....
The State of Customer Relationship Management 2019
The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they’ve also increased in accessibility with the advent of the cloud. But the core promise...