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The State of Content Analytics 2019
What keywords are driving traffic to your site? Once on your site, what content do visitors consume? Which content drives traffic most efficiently through the sales funnel? Which content does the best job of building engagement? Which calls to action do the best job...
The State of Digital Marketing 2018
In an increasingly high-tech world in which artificial intelligence (AI) and machine learning are rapidly accelerating our understanding of customers and paving innovative pathways to reaching them more intuitively, digital marketers have to ask themselves a logical...
Creating Unique Customer Experiences: Five Ways to Get Started
As consumers, we have been trained to have high expectations. Netflix and Spotify have instilled an on-demand mindset, and we’ve become accustomed to getting what we want immediately. Meanwhile, companies like Amazon are continuously driving consumer...