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Shaping Regional or Local Content Hubs in Global Content Strategies
Fully centralized content management in a single location is difficult to achieve from an organizational, cultural, or functional perspective. That is why setting up content hubs can be a pragmatic option to balance global product and content leadership with the...
The State of Mobile Content 2018
Despite the significant uptick in consumer use of mobile technology, there’s still a big gap between those marketers who have effectively embraced mobile to provide an engaging user experience and those who have a long way to go. While experts have been...
The State of Omnichannel Content 2019
Omnichannel content—if you can accurately define it, you’re probably a step ahead of the next guy. Even the experts, such as Apoorv Durga, founder of AltView Advisory, say omnichannel is “tough to define directly.” If you ask Wikipedia, that...