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Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
AN ‘OUTSIDE-IN' APPROACHThat outside-in approach is how Tahzoo views omnichannel marketing, says Misia Tramp, EVP of insights and innovations for Tahzoo, a digital customer experience firm. The concept, she says, is really about "understanding how to eliminate...
The State of Data Management 2019
The digital environment we live in lends itself to the proliferation of data; most of the time, that’s a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how...
What’s a CMS Lite?
What are we to think when so many products are being marketed these days as a CMS? For starters, content management seems to have won the day over many management software paradigms in the last decade or so. Companies that once did document management, knowledge...