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Dark Marketing: An Outgrowth of Personalized Digital Experiences

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming...

Memphis Police Department: A Case of Serving and Protecting with IBM

The SolutionSPSS is a comprehensive mathematical and statistical package that was originally developed at University of Chicago in 1968. Acquired by IBM in 2009, the package comprises several individual products and solutions, including IBM SPSS Data Collection, IBM...

How to Create a Content Strategy

Step 4: Who are our competitors and how do we compare to them (positioning)?The personal coaching industry is extremely competitive. There are not very high barriers to entry here, and while many coaches operate as single-person entities, others may be part of large...