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How to Write Strategic Content Statements
An important truth about doing content marketing well that I’ve come to appreciate over the years is that “if it ain’t written down, it ain’t happenin’.”And this isn’t about my own subjective...
The State of Social Media 2015
When you were a youngster and wanted to meet new people and make friends, you had to travel to an event such as an ice cream social. Today, connecting with friends can be accomplished instantly via a few clicks a la social media.If you need further evidence of social...
Best of Breed or a Suite Solution?
No discussion on content management product selection is complete before the topic of "suites" versus "best of breed" comes up. Almost everyone wants to know which route they should take. Unfortunately, it is seldom as simple as choosing one route over the other. It's...