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Verizon Media Brings Advanced Native Capabilities to Moments Format; Launches Verizon Ads SDK, Integrating with IAB Tech Lab Open Measurement
Native advertising made up nearly 60% of all digital display spending last year, a 10% increase over 2017. Today, we’re more bullish than ever. Verizon Media closed 2018 with double-digit growth in native advertising year-over-year. In addition...
The State of Digital Asset Management 2019
The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was...
Why Predictive Analytics and Microtargeting is a Game-Changer for Marketers
If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the...