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In-App Purchases—Monetization That Works

You’ve downloaded a new app. Maybe it’s a casual game like Candy Crush or a nifty dating app.You’re swiping through pics or crushing candy when a notification pops on screen. You’ve seen this before. “Skip this level?”“Looking...

Programmatic Advertising: The Tools, Tips, and Tricks of the Trade

Data Fuels the MachineProgrammatic offers the potential to reach the right person at the right time for both branding and direct response objectives, but none of that can happen without data. Data is so integral to programmatic that not having a solid chunk of it can...

New England Journal of Medicine Available via EBSCOhost

EBSCO Publishing (EBSCO) has signed a new agreement with the New England Journal of Medicine to make the journal's content available via MEDLINE with Full Text on the EBSCOhost platform. Full-text coverage of the New England Journal of Medicine will extend back to...