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Why Predictive Analytics and Microtargeting is a Game-Changer for Marketers
If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the...
The State of Big Data
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data...
How to Write Strategic Content Statements
An important truth about doing content marketing well that I’ve come to appreciate over the years is that “if it ain’t written down, it ain’t happenin’.”And this isn’t about my own subjective...