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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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The Difference Between ECM and WCM
All content management is not created equal. There are any number of sub-genres of content management, but two of the biggest are Web Content Management (WCM) and Enterprise Content Management (ECM). At times, these two may overlap but they are not the same, and each...
A Guide to Digital Experience Management for Media and Entertainment
Today, many companies' digital efforts have transitioned from simple web publishing to more full-blown customer experience management (CXM), as they seek to take advantage of the web, as well as other channels (such as offline, print, and mobile), to conduct core...
Peer Pressure
Where did you sit in the lunchroom? Did you have the "right" lunchbox? Was it right because it came in your favorite color, it was the one everybody had, or it smacked of counter-culturalism? Don't pretend you didn't care what other people thought; you did, and you...