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Q&A: Common WCM Problems–Consequences and Solutions
“Content drives the digital experience,” says Peggy Chen, CMO of SDL. With digital experience at the heart of your relationship with customers, it’s more important to make sure your web content management system—the platform at the heart of...
What Marketers Can Learn from Google’s Arts & Culture App
Google’s Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture.Marketers can...
Listening vs. Hearing: A Lesson for Marketers From a Neuroscientist
This past November, auditory neuroscientist Seth S. Horowitz began his brilliant New York Times opinion piece, "The Science and Art of Listening," by asking the reader, "What do you hear right now?" By simply listening, one suddenly becomes aware of an entire universe...