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In-App Purchases—Monetization That Works

You’ve downloaded a new app. Maybe it’s a casual game like Candy Crush or a nifty dating app.You’re swiping through pics or crushing candy when a notification pops on screen. You’ve seen this before. “Skip this level?”“Looking...

Programmatic Advertising: The Tools, Tips, and Tricks of the Trade

Data Fuels the MachineProgrammatic offers the potential to reach the right person at the right time for both branding and direct response objectives, but none of that can happen without data. Data is so integral to programmatic that not having a solid chunk of it can...

The Problem With Outsourcing Product Documentation Overseas

India is fast becoming a global content factory. Its affordable, educated, English-speaking population makes the country a magnet for cost-conscious corporations looking to save money on content creation. Indian content factories can oftentimes crank out content...