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Peer Pressure
Where did you sit in the lunchroom? Did you have the "right" lunchbox? Was it right because it came in your favorite color, it was the one everybody had, or it smacked of counter-culturalism? Don't pretend you didn't care what other people thought; you did, and you...
Why Online Customers Respond to Visual Content (Backed up by Data)
The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. Your average customer’s brain is wired to process visual content 60,000 times faster than text....
Embrace the Power of Audio to Elevate Your Storytelling
In 1927, Warner Bros. was a fledgling movie production business that spotted an opportunity: Audio. It was the first studio to produce and release a commercial feature film, The Jazz Singer, with synchronized audio including dialogue. Referred to as the first...