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Where Does the Good Will Go? Long-Term Effects of Social Media Marketing
Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they...
Pathlore Releases Learning Management System Version 6.0
Pathlore Software Corporation has released Pathlore Learning Management System (LMS) 6.0. Release 6.0 is an upgrade to Pathlore's existing enterprise LMS suite. Pathlore develops software that delivers, tracks and reports on corporate training over the Internet.The...
Going Public: The Impact of IPOs on Digital Content Companies
Opportunities and CompromisesUltimately, going public is no different for a company selling digital goods and services than it is for those selling physical widgets, insists Lise Buyer, principal and founder of the Class V Group, LLC near Palo Alto, Calif."Becoming a...