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Going Public: The Impact of IPOs on Digital Content Companies
Opportunities and CompromisesUltimately, going public is no different for a company selling digital goods and services than it is for those selling physical widgets, insists Lise Buyer, principal and founder of the Class V Group, LLC near Palo Alto, Calif."Becoming a...
Digital Globalization is a Marketing and Communications Leader’s Best Friend
In the digital age marketing and communications leaders cannot escape challenges put out by customers who are more diverse and demanding than ever. While they are aware digital is global in nature they also know that ensuring a global footprint is not an achievement...
Why Your Brand Urgently Needs to Tap into Multi-generational Marketing
If you're one of the many businesses who focuses exclusively on the so-called "grey pound," you're missing a trick. The boomer generation has long been associated with robust spending power and tons of disposable income, and marketers, as a result, have tended to...