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A Guide to Customer Data Solutions: Tools That Extract Meaning
Campaign Management ToolsAlterian Marketing SuiteAprimo Marketing StudioAprimo Relationship ManagerInteractive Marketing HubUnica SuiteEpiphany MarketingNeolane CampaignSiebel Enterprise Marketing SuitePortrait SuiteResponsys Interact SuiteSAP CRMCustomer Intelligence...
For Content Marketers, Natural Language Generation is a Lifesaver
The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night. As the amount of content needed to create superior customer experiences continues to...
Where Does the Good Will Go? Long-Term Effects of Social Media Marketing
Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they...